October 21, 2016
I had run my own business, What Jew Wanna Eat, for over five years and was just starting my cookbook tour for Sweet Noshings when I heard the news that ModernTribe was up for sale. I had been a fan of ModernTribe’s fun, design-forward Jewish gifts for years! It was a busy time, but I knew I could not pass up this amazing opportunity to take what I learned from adding my modern touch to Jewish food and apply it to Jewish products. Immediately I thought of partnering with my brother, Andrew. While I am skilled at marketing and social media, he is an expert in operations and data analytics. Together I knew we would be the perfect team! Plus, our parents couldn’t be prouder. Since taking over the website in July, we have learned so much already and have had a lot of fun in the process.
It’s important that I love all the products we carry on ModernTribe and can be proud of them. I’ve already purchased our Dinosaur Menorah, Opal Hamsa Necklace, and Dreidel Leggings so it’s looking good so far! I strive to stock unique, cool items you can’t get just anywhere, and support other artists and small businesses. We plan on updating our blog often with informative posts, artist profiles, and by sharing more about our own lives as owners. Customers can email me directly with concerns or ideas–I really want to be the face and voice behind ModernTribe.
Is it weird that the busier I get, the more productive I feel? Now I only really have time for the most important things, so the other garbage has to go. I make a list of five things I need to do every day, in order of importance. Start with the first one, and just do it. Anything I don’t get done moves to the next day. And repeat. But I make time for fun too! It’s important to reset.
I’ve learned that even when you feel like you are doing it all, you can’t do it alone. I am kind of a control freak, but have learned to let go and let people help me, whether it’s planning a book tour event, or outsourcing some tasks for ModernTribe. I’ve also learned that it’s okay not to say yes to every opportunity. Sometimes you have to pick. It’s okay to say no!
I don’t go home to Connecticut for Thanksgiving anymore and many of my Austin friends are in a similar situation, so we started hosting a Friendsgiving. Anyone is welcome and it’s already become one of my favorite days of the year! I make a few of my favorite What Jew Wanna Eat recipes like my famous Bourbon and Coffee Braised Brisket, Deep Fried Matzo Balls, or Pumpkin Butter and Caramelized Fig Rugelach! We have a DJ and a photobooth (for real) and everyone brings a side and some wine. I can’t wait!
Need gifts for the whole family? Use discount code CAMPBELL to save 10% off your order on ModernTribe.com!